Tag:
Sponsorships
Latest Headlines
Latest Headlines
Bank of America eyes more sports deals
Sports sponsorships have been dicey as of late. From all the controversy over bank deals for golf tournaments, Citi's deal with the Mets, and RBS's debacle over its Wimbledon sponsorship, you might think banks would be gun shy. But Bank of America, which has more than any other bank embraced the c
Banks scale back on golf
Any bank on the receiving end of TARP funds has to be very sensitive to the PR implications of marketing spending. Lavish junkets and the like are a major no-no now. When it comes to golf, there's a fine line. A golf tournament sponsorship is a legitimate marketing activity, but you have to be car
