Tag:
Media Campaign
Latest Headlines
Latest Headlines
Bank of America's tries to reverse image
We noted recently that Bank of America was planning an aggressive media campaign to burnish its image. The campaign comprises TV, print and online ads, which will run through the end of the year in
More IR lessons from Citigroup-Mike Mayo battle
Citigroup (NYSE: C ) finally came to its investor relations-senses and made top executives available to analyst Mike Mayo , who had waged a high-profile media campaign against the bank and its
Will Goldman Sachs launch an image campaign?
What kind of media campaign should Goldman Sachs ( NYSE: GS ) embrace? Some at the troubled firm think that Lloyd Blankfein ( Lloyd Blankfein news) ought to go on Oprah. New York magazine even offers a
