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Sponsored by Bowne
Bowne & Co., Inc. provides financial, marketing and business communications services around the world. Dealmakers rely Read more...
The real reason hedge funds flock to the islands
The Cayman Islands are now home to 10,000 hedge funds and other investment vehicles. AllAboutAlpha notes there's one fund for every five residents. The Read more...
Banks bet on stadium sponsorships
Does Citi Field have the same ring as Shea Stadium? Well, it likely depends on who you are. Mets loyalists may grumble. But for the bank, it's a nice, albeit expensive, marketing move. Business Week Read more...
Lending stock to yourself? Why not?
The creation of all those long/short funds have really made borrowing stock a pain in portfolio. Stock lending has become so hard it gave rise to Read more...
And the top-ranked private equity firm is ...
Fortune has come out with a list of top private equity firms according to recent fund raising activity, and the big winner is the Carlyle Group. Yes, its mortgage-backed securities fund stumbled, but Read more...
All hedge funds are not created equal
You would think decent performance would guarantee a long life in the hedge fund industry. But the dynamic has changed a bit. Does this Darwinian environment now Read more...
And the biggest private equity firm is...
When it comes to private equity firms, people tend to have a size complex. Private Equity International has just come out with its second annual list of private equity firms based on the amount of Read more...
Independent research race heats up
Not too long ago, we were bemoaning that state of independent research. Well, it looks like few firms, notably Goldman Sachs, Read more...
Private equity to take the financial plunge?
Private equity funds have not made a major foray into the financial services universe. They tend to stay away from highly Read more...
Private equity firms in marketing overdrive
How do you manage your way through a crisis? Get back to the basics of good old fashioned marketing. The Financial Times reports that top private equity firms are bent on differentiating themselves Read more...

