Tag:
marketing
Latest Headlines
Latest Headlines
Bank of America seeks magic with new ad campaign
It was big news when Bank of America put its advertising account up for review.
For all its woes, the bank still ranks as a top 20 advertiser. Winning a piece of the account would be quite a coup and a terrific opportunity to show off what an agency can do for a down-and-out brand. Ad Age
Morgan Stanley takes loss on Zynga holdings
The price of winning lucrative deal mandates often means marketing with your investment dollars.
Goldman Sachs and Morgan Stanley--the latter being the big winner in the on-going Net IPO derby--have supported their clients in this manner. In a way, it is expected nowadays, even if it doesn't
"Transparency" a vexing issue for banks
The debit card fee conundrum that engulfed Bank of America--a bank that certainly knows how to court controversy--has led a few politicians to propose a new fee transparency initiative.
They have asked banks to voluntarily adopt practices that would "post publicly" a clear fee disclosure box-
Security concerns hit marketing
Online marketing is much more effective if companies know a bit about the customers hitting their sites. Companies want to be able to cross-sell or up-sell with relevant offers, for example, but that
Too little too late for BofA?
We suggested recently that Bank Transfer Day--a brainchild of people protesting Bank of America's $5 debit card fee--looms as an important litmus test of just how willing consumers are to transfer accounts.
The loads of publicity that the movement was attracting, not to mention the heavy marke
Bank of America's tries to reverse image
We noted recently that Bank of America was planning an aggressive media campaign to burnish its image.
The campaign comprises TV, print and online ads, which will run through the end of the year in 27 markets, including Charlotte, Boston, Chicago, New York and Los Angeles as well as some s
More criticism of Citigroup CDO settlement
Since the SEC and Citigroup announced a $285 million deal to settle marketing fraud charges related to single CDO deal, the criticism has steadily mounted.
Some have suggested that the settlement isn't nearly onerous enough, especially if you compare the alleged crimes committed in the Citigro
Facebook delays IPO, Groupon back on
With the IPO market--not to mention the aftermarket--- shaky right now, it's no surprise that more firms are delaying their offerings. Facebook has joined that crowd. The Financial Times reports that the firm has decided not to go forward until at least the fall of 2012. Previously, people exp
The bank branch of the future?
Not too long ago, as online banking was just getting underway, people speculated the old bricks-and-mortar bank branch was doomed. After all, why would people travel to a physical location when they
Most CDO frauds may go unpunished
The SEC has won high-profile settlements over fraudulent CDO sales and marketing practices with two marquee banks, Goldman Sachs and JPMorgan Chase.
But ProPublica makes an interesting point: Goldman Sachs was charged in connection with an ABACUS deal, while JPMorgan was charged in connect
