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Brand
Latest Headlines
Latest Headlines
Bank of America seeks magic with new ad campaign
It was big news when Bank of America put its advertising account up for review. For all its woes, the bank still ranks as a top 20 advertiser. Winning a piece of the account would be quite a coup and...
Bank of America's head of marketing winning the brand wars
So, who does Bank of America CEO Brian Moynihan really report to? "Who are we kidding? We know that we all report to Anne," he quipped at a recent event in Boston. He was talking about Anne Finucane,
