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advertising
Latest Headlines
Latest Headlines
FBI launches brand campaign on Wall Street
Michael Douglas is not a financial criminal, but he played one on the silver screen. And now the FBI has enlisted the man who gave life to the iconic Gordon Gekko to tape a PSA that warns Wall Street executives not to engage in illegal insider trading.
Bank of America seeks advertising change
For all its woes, Bank of America still managed to spend an estimated $300 million on advertising in 2011, down from $380 million in 2010, reports the New York Times . That qualifies as a major...
Banks roll out ads in online checking accounts
It's no secret that banks are hungry to generate additional funds in the wake of the Durbin Amendment, which limited interchange fees. One promising area is online ads that appear when customers
Financial firms to boost ad spending in 2011?
Despite a middling economy, this has been a banner year for advertising by financial companies. The sector's ad spending hit $2.1 billion in the first quarter, that's up 10.5 percent from the $1.9
More brokerages embrace Webisodes
Big brokerage firms and consumer banks cannot afford to fall behind in their online advertising. It's a critical medium these days, and the sophistication of the advertising continues to grow. For
Asset managers boost ad spending
Asset managers that focus on retail consumers have boosted their advertising spending this year. The likes of Fidelity Investments ( Fidelity news), Franklin Resources and Janus Capital Group are bent
Advertising to repair banking industry's image?
The banking industry's collective image has taken some hits as of late. The credit crunch has dealt it a tough hand, but the truth is that customer loyalty was dipping even before the crisis got
