Yet another PR snafu for Bank of America
Steve Valdez, an upstanding county employee, walks into a Bank of America branch in downtown Tampa to cash a check from his wife. He was born without arms and uses prosthetics. Then Bank of America asks for a thumbprint! Okay, now rules are rules. We all get that, but he doesn't have thumbs.
Valdez, a guy who seems to have been through this before, offered two other forms of ID. To no avail. The manager told him either to open an account or come back with his wife, according to the Tampa Tribune.
Bank of America ended up apologizing to Valdez, but the articles have been written. It just reflects poorly on a bank whose brand has already taken some hits. This is why you have to train line managers. The national exposure could have been prevented.
For more:
- here's a Tampa Tribune article
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