What to make of the Sun Valley conference?

Allen & Co.'s annual deal maker bash in Sun Valley gets underway this week. It used to be the event for money managers to get together with top executives across the media and technology industries. And it was a high-profile brand-burnishing opportunity for a boutique investment bank that was mining a rich niche.

People have always used the event as a barometer of what's hot. The AP notes that this year, Twitter CEO Evan Williams "will likely be in high demand as everyone tries to figure out whether the online messaging service is a fad or a revolutionary breakthrough in communications."

From a financial and deal standpoint, optimism reigns in the industry--as always. There will be a return to big deals and more investment, although the models that have served the industry will have changed. Marc Andreessen of Netscape fame has closed on a new $300 million VC fund, and predicts many other funds will close. 

For more:
- here's the article

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