There was a day when Bloomberg wasn't the primary vendor of financial news and analytics on Wall Street. I remember back when it was a start-up, squaring off against the likes of companies like EJV (remember them?), Telerate, and a few others. But Bloomberg vanquished the field, growing way beyond its base as a bond info purveyor. When Reuters merged with Thomson, people thought a legitimate challenger to Bloomberg was born. They were right. As of right now, the New York Times reports the two are virtually tied: Thomson Reuters has 34 percent of the market, while Bloomberg 33 percent. But Thomson Reuters thinks it has an opportunity to win more market share with flexible pricing. There may be an opportunity to undercut Bloomberg a little. It will be interesting to see how Bloomberg responds. A price war? I doubt it. But let's see.
For more:
- here's the New York Times article
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