The rise of a new breed of financial advisor
Are you ready for the financial gerontologist? They cater to the well-heeled elderly with a wide portfolio of services which may have little to do with finances. Many planners are now focused on the elderly market, a pretty smart move given the demographics. And training and certification in financial gerontology is now being offered by at least four groups, The New York Times notes. The SEC, however, does not regulate these advisors.
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