The New York Times offers a timely profile of the Abu Dhabi Investment Authority (ADIA), a somewhat secretive sovereign wealth fund that is thought to manage about $650 billion to $700 billion. The fund has made a well-publicized investment in Citigroup and most expect more investments soon. Experts say it will reach the $1 trillion mark in assets soon. ADIA also seems to be aware that it has a communications problem. It is forming what appears to be a PR division, and it recently met with U.S. legislators about possible international SWF guidelines. Of late, ADIA has emerged as a poster child of sorts, meaning that its actions likely will set the tone for other SWFs. I hope it gets the right advice.

For more:
- here's the New York Times article

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