These are eye-popping numbers. Retail investors are fleeing equity funds en masse. Even the likes of American Funds and Vanguard saw their assets drop 6.6 percent and 4.3 percent respectively, according to the Financial Times. At places such as Fidelity, customers are shifting into money market funds and the like, but those are lower margin products. The company recently saw an assets drop of 10 percent. Obviously, the industry is suffering at the moment; the most recent round of earnings was nothing to write home about. Only Pimco managed to eek out a gain in long-term assets. Values may be turning attractive. One analyst is now bullish on Invesco.  

For more:
- here's the Financial Times article

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