It's no secret that Goldman Sachs has some PR challenges right now. Which spells potential revenue for the many PR-related firms out there. The New York Times reports, "Sitting before an audience of 300 at the Metropolitan Club of New York on Tuesday, he (CEO Lloyd Blankfein) spoke with barely disguised disdain in his voice about the work of the image consultants, reputation experts and public relations advisors who are beating a path to his door."

Some might find it ironic that Blankfein was there to receive a CEO of the year award from a magazine for corporate directors. You can argue all day whether Blankfein's apology came way too late--unlike Morgan Stanley's John Mack's--but it seems like these issues were going to crop up no matter what. So it's time to get to work. I'm sure the PR firms are working up their pitches right now. The main securities industry trade organization has hired Brunswick to solve the banks' image woes. I'm sure all firms are open to good ideas. This goes way beyond canceling Holiday parties. 

For more:
- here's the article

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