Ken Lewis defends his sports deals
Bank of America's CEO may well exit the bank in infamy. But it probably won't be because of the many sports marketing deals the bank has struck. While some think it wasteful, Lewis defends the activity because they generate sales and profits. That's fairly persuasive, but the PR front is tricky. Somehow you've got to get across that such deals aren't simply opportunities to spend lavishly on execs and clients. Article
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