In the financial crisis, JPMorgan Chase CEO Jamie Dimon (Jamie Dimon news) emerged as a go-to-guy for solutions, someone regulators trusted. His stature soared, and press accolades followed. Soon he was anointed a star.

One journalist memorably wrote: "The crisis cemented Mr. Dimon's reputation as a financial superstar--a bold dealmaker who buys when others are selling, a strict risk manager who resisted the type of exotic businesses that felled others and a charismatic leader who charms lawmakers and credit traders alike. He is now commonly referred to by a single name, like Pelé or Madonna."

At the height of the media fawning, we warned Dimon and his PR folks to be nervous because there is such thing as gravity in financial journalism. What goes up must come down, not unlike a high-flying stock.

So are we starting to see a turn in the coverage? The Washington Post offers an article that notes the rich challenges set before Dimon and the pain that the Washington Mutual deal has inflicted. The bank itself is perhaps better poised than its peers. But one question for the PR folks is whether a new tone will be established on the man. Interestingly, Dimon knows it is coming. He even predicted to a few people the headline: "Dimon Loses Luster." Prescient?

For more:
- here's the article

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