Fortune offers an interesting story about how Ken Griffin's Citadel survived the credit tsunami, that is, the vicious rumors that had engulfed it earlier this year. His two funds, Kensington and Wellington, are not faring well. That much is fact. But the rumors had gotten way out of control; the highpoint was in late October when the "potentially lethal Fed bailout rumor surfaced."

So what did Griffin do? He went public. He held a conference call--one that more than 1,000 tried to attend--to discuss the company and try to reassure everyone that failure was not imminent. The call, which lasted just 12 minutes, seemed to work. Transparency may not always work; you have to have a compelling story to tell. Lehman tried it, and had disastrous results. 

For more:
- here's the article

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