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The Goldman Sachs metaphor that stuck

Say what you want about that infamous Rolling Stone article about Goldman Sachs. It managed to come up with a metaphor that stuck: The company "is a great vampire squid wrapped around the face of humanity, relentlessly jamming its blood funnel into anything that smells like money."

The Financial Times has noted that it seems to have gained a certain traction. "Rival Wall Street bankers, for whom Goldman-hating is a sport even more cherished than golf, use it ad nauseam." The FT's Lex column has referred to Goldman Sachs as a "cephalopod." Certainly, this has attained a certain status, reserved for only a few, controversial, maligned companies that seemed to mint money, the likes of Microsoft in its heyday and more recently Google. This is certainly a PR challenge, especially when financial regulation is such a hot topic. 

For more:
- here's the article

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Goldman is worse than a monster squid, and there's nothing funny about it; it's a den of thieves, regulators who become bankers and back again, using relationships and half backed economic theories to exploit the economies across the globe. It's nothing more than a banking toll booth populated by little people with vast wealth, that excises a tax on everything that moves. Goldman is the real Mafia.

Goldman rose from a troubled partnership with a twisted capital structure, to a public company with perverse incentives for retiring government officials who should have been red shirted from doing the deals they did in the Bush-Clinton-Bush years. The have churned up vast wealth by exploiting Chinese growth (the rest of "BRIC", their term because they knew it best) and all this great American deregulation (decline and destruction of domestic competition by monopolies, like Goldman).

But Bush-Clinton were the foxes guarding the hen house, so nobody prevented government officials from siding up to Goldman in spite of rational people sounding the alarms the entire time. "Conflict of interest" became a punchline as Sock Puppet IPOs were the norm.

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