Just how low will the Dow Jones Industrial Average go? Well, there's a bit of a competition underway to make the most accurate predictions. A lot is at stake. Clients, of course, stand to either win or lose big from these forecasts. The forecasters themselves have their reputations on the line. An accurate prediction at a time like this can really make or break you. The New York Times brings up the old case of Elaine Garzarelli, who rocketed to fame for calling the 1987 market crash. This sort of fame can be fleeting, however. Think of Henry Blodgett and all the other Net bulls. Then there's Abby Joseph Cohen of Goldman Sachs, who soared to prominence when her bullish calls proved correct. But she stuck with it too long. She forecast a massive gain in the S&P 500 for 2008. In March, she was replaced as the firm's top U.S. investment strategist, though she remains at Goldman.

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