Damage to brand can hit bottom line

The conventional wisdom holds that banks have suffered big losses in the reputation capital department as of late. Greenwich Associates, in a survey of 300 companies, has put some numbers to that idea, notes Financial News Online. Only two banks have seen their reputations enhanced by the credit crisis: Goldman Sachs and JP Morgan Chase. No surprises there. The other top banks, notably Citigroup, have suffered enough that they may lose business. There is a real possibility that smaller competitors could steal some business because of this. The survey noted that respondents seem to think more highly these days of top regional banks, such as a Wells Fargo, and some foreign banks.  

For more:
- here's the Financial News Online article

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