Citi's media tour continues

The latest stop was hardly a small-town paper dazzled to have a big-name CEO visit. Boston is not small potatoes when it comes to media markets. It's unclear what exactly was said when CEO Vikram Pandit met with reporters and editors of the Boston Globe.

They may have asked some really tough questions that one would expect of the business press. Hopefully they would have found a way to ask them more diplomatically than CNN International: "Mr. Pandit, you've been named as one of the worst CEOs in America. There are calls for your resignation from Citigroup..."

The result was an article about how "the banking giant would support a cap on credit card interest rates for new accounts, but not on older credit lines that were offered with higher rates attached." So one point here is that if you can focus the room on issues and address them, you eat up time that might otherwise be devoted to tougher questions about the direction of the bank and management's demonstrated ability to fix it.

For more:
- here's the article

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