Cancelling events not always cheap
Let's face it: Right now, PR is driving a lot of decisions. There are a lot of things that just look bad for a bank to be doing, especially if it received billions in taxpayer money. Million-dollar bonuses are an obvious one, as are marketing deals and corporate jets. But in some cases, canceling deals or events that look bad will not necessarily save money.
In the case of Wells Fargo, canceling a Vegas event for sales employees may cost as much as actually having it, reports the AP. In that case, what to do? Without a doubt cancel, the PR costs are way too great. That defies common sense to some degree, but the court of public opinion is that powerful.
For more:
- here's the AP article
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