People tend to underestimate how important high net worth individuals are to hedge funds. Most people would assume that institutions account for the majority of the industry's assets, but they would be wrong; individuals do. (However, institutions account for the majority of assets at large hedge funds). So it's a shame the hedge fund industry isn't connecting with investment advisers all that well. As reported by Investment News, a Prince & Associates survey has found that 96 percent of financial advisers say hedge funds do not understand their business. Nearly 90 percent said hedge funds sales initiatives are ineffective. The reasons: uninformed sales staff, one-size-fits-all assumptions and overly aggressive sales tactics. It may be that most funds are aiming at the institutions. They might be missing an opportunity here.  

For more:
- here's the Investment News article