OMAHA, Neb.--(BUSINESS WIRE)-- TD AMERITRADE Holding Corporation (NASDAQ: AMTD) today announced Company metrics for July 2010. Monthly activities included:

• An average of 327,000 client trades per day in July 2010, down 12 percent from July 2009 and down 3 percent from June 2010.
• Approximately $340.1 billion in total client assets as of July 31, 2010, up 21 percent from July 2009 and up 5 percent from June 2010.
• Average spread-based balances of $54.8 billion, up 34 percent from July 2009 and virtually flat with June 2010.⁽¹⁾
• Average fee-based balances of $63.4 billion, up 14 percent from July 2009 and up 4 percent from June 2010.⁽¹⁾

More information, including historical results for each of the above metrics, can be found on the home page of the Company’s corporate Web site, www.amtd.com.

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About TD AMERITRADE Holding Corporation
TD AMERITRADE Holding Corporation, through its brokerage subsidiaries,⁽²⁾ combines innovative trading technology, easy-to-use and understand trading tools, investment services, investor education and superior client service to create a market-leading financial services experience. Now home to the award-winning thinkorswim trading technology⁽³⁾ and the Investools investor education program, TD AMERITRADE provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in today’s rapidly-changing market environment. The Company’s common stock trades under the ticker symbol AMTD. For more information and resources for journalists, please visit the TD AMERITRADE newsroom at www.amtd.com.

⁽¹⁾ Spread-based assets are client and brokerage-related assets, including client margin balances, segregated cash, the TD AMERITRADE FDIC Insured Deposit Account (IDA) balances, deposits paid on securities borrowing and other cash and interest earning investment balances. Fee-based investment balances are client assets invested in money market funds, other mutual funds and Company programs such as Amerivest and AdvisorDirect. IDA balances are held at TD Bank, N.A. and TD Bank USA, N.A., affiliates of TD AMERITRADE. Amerivest is an investment advisory service of Amerivest Investment Management, LLC, an SEC registered investment advisor. AdvisorDirect connects a prospective client with an independent financial advisor. TD AMERITRADE, Inc., TD AMERITRADE Clearing, Inc. and Amerivest Investment Management, LLC are subsidiaries of TD AMERITRADE Holding Corporation.

⁽²⁾ TD AMERITRADE, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org) /NFA (www.nfa.futures.org), TD AMERITRADE Clearing, Inc., member FINRA/SIPC.

⁽³⁾ thinkorswim, prior to joining TD AMERITRADE, earned 4.9 stars, the top score, in the category “Trading Technology”, and was rated #1 overall online broker in Barron’s ranking of online brokers, 3/15/2010. thinkorswim was evaluated versus others in eight total categories, including trade experience, trading technology, usability, range of offerings, research amenities, portfolio analysis and reporting, customer service and education and costs. thinkorswim topped the list in 2006, 2007, 2009, and 2010 with the highest weighted-average score. Barron’s is a registered trademark of Dow Jones & Company © 2006–2010.

CONTACT:

TD AMERITRADE Holding Corporation
For Media:
Kim Hillyer, 402-574-6523
Senior Manager, Communications
kim.hillyer@tdameritrade.com
or
For Investors:
Jeff Goeser, 402-597-8464
Director, Finance and Investor Relations
jeffrey.goeser@tdameritrade.com

KEYWORDS:   United States  North America  Nebraska

INDUSTRY KEYWORDS:   Professional Services  Finance

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