FORT LAUDERDALE, Fla.--(BUSINESS WIRE)-- BankAtlantic (NYSE: BBX), Florida’s Most Convenient Bank, has named nationally renowned DJ Irie an official brand ambassador for its South Florida branches. As part of the new relationship, DJ Irie, who is the official DJ for the Miami Heat, will promote BankAtlantic’s products, services and branches to his large following of fans through collaborative branding, special promotions, events and social media (YouTube, Facebook, Twitter, etc.) endorsements. DJ Irie will also appear in print advertisements and make special appearances at the bank’s branches throughout South Florida.

“We are thrilled and honored to be partnering with DJ Irie on our on-going branding efforts,” said Jarett Levan, BankAtlantic’s CEO. “DJ Irie’s enormous success and likeability, as well as his incredible creative vibe and his philanthropic heart – are all synonymous with the BankAtlantic brand and culture.”

As part of the agreement, DJ Irie will conduct a special DJ school for some of BankAtlantic’s top clientele. During the innovative and entertaining course, local executives and staff will learn how to spin like the master himself. Irie will also host and serve as a guest speaker at several BankAtlantic events and will be a featured BankAtlantic “Celebrity Banker” at one of their retail branches. BankAtlantic’s alliance with DJ Irie will extend the bank’s outreach into the entertainment, sports and lifestyle arenas.

"I'm excited to partner with a true pillar of the South Florida community, BankAtlantic. I look forward to working side by side with them to continue serving our community," said DJ Irie.

About DJ Irie:

Dominating any venue and infusing every party with his seemingly infinite energy, DJ Irie has captivated the entire industry. Voted Best DJ by the Miami Herald and Miami New Times, Irie's passion, enthusiasm and particularly charming personality sets him apart. Although Miami is his stomping ground, on a national level DJ Irie is impossible to miss. As the official DJ to Jamie Foxx and the 2006 NBA World Champion Miami HEAT and performances at VH1’s Pepsi Superbowl Fan Jam, Fashion Rocks, BET Awards, MTV, the Nickelodeon Teen Choice Awards and the Halftime show at the Orange Bowl for five consecutive years, DJ Irie knows no boundaries.

About BankAtlantic:

BankAtlantic, Florida’s Most Convenient Bank, is one of the largest financial institutions headquartered in Florida. Via its broad network of community branches and conveniently located ATMs, BankAtlantic provides a full line of personal, small business and commercial banking products and services. BankAtlantic is open 7 days a week and offers extended weekday hours, Online Banking & Bill Pay, a 7-Day Customer Service Center, Change Exchange coin counters, as well as retail and business checking accounts. Member FDIC.

Banking just got a whole lot easier! For further information, please visit us at www.BankAtlantic.com or a BankAtlantic branch nearest you.

BankAtlantic Bancorp (NYSE:BBX) is a bank holding company and the parent company of BankAtlantic. For further information, please visit: www.BankAtlanticBancorp.com

Except for historical information contained herein, the matters discussed in this press release contain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), that involve substantial risks and uncertainties. Actual results could differ materially from those contemplated, expressed, or implied by the forward-looking statements contained herein. The Company cautions that the foregoing factors are not exclusive.

CONTACT:

BankAtlantic Media:
Sharon Lyn, 954-940-6383
CorpComm@BankAtlanticBancorp.com
or
BankAtlantic Bancorp, Inc.:
Leo Hinkley, 954-940-5300
Investor and Media Relations Officer
InvestorRelations@BankAtlanticBancorp.com

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