Institution will extend online personalized debit card capabilities to customers

CEDAR FALLS, Iowa--(BUSINESS WIRE)-- T8 Webware, a provider of Web development, management and hosting services for the financial industry, announced today that Bank Iowa Corporation will soon be using the recently introduced Cre8 My Card, its intuitive Web-based application that enables the institution to extend personalized debit card development capabilities to its customers online.

Bank Iowa has seven charters that serve 21 Iowa communities with 24 locations, which combined have more than $1 billion in assets. In the process of looking for a new website and hosting provider to help enhance its online visibility, the bank also recognized that offering a personalized debit card option was a unique, value-added service, so it sought to enable this functionality through the Web. In addition to being a significant marketing opportunity within the local community, allowing its customers to customize their debit cards would contribute to those cards being top of wallet, therefore generating revenue for Bank Iowa while building customer loyalty.

Debbie DeCamp, marketing director for Bank Iowa Corporation, explained, “We are confident in the investment we have made in Cre8 My Card. T8 Webware takes customization to a new level in that customers can do more than just select an image – they can make it personal. Users will have full capability to experiment and create exactly what they like and want, which is key to selling this feature.”

T8 Webware’s Cre8 My Card will provide Bank Iowa customers with a broad range of options from which to pull personal photos: various social media outlets, their personal computers or the bank’s pre-determined image gallery. During the creation process, users are given full-photo manipulation rights to crop, rotate, resize and even adjust saturation of the image to their preference. A preview of the Cre8 My Card design is revealed upon completion, and then will be submitted to Bank Iowa for approval. The institution then forwards the template to its instant issue system for development.

The bank also will leverage Cre8 My Card to promote its new fundraising program for participating local schools. Bank Iowa’s “Show Your Spirit” program enables customers to purchase a school-designed card for $5, and in return, the bank then donates $4 back to the appropriate school. Just as Cre8 My Card presents a unique marketing platform to partner with local schools and boosters, it encourages the same for other community groups. In providing images for the online photo gallery, organizations can promote customized payment cards through the financial institution as a fundraiser, whereby they receive a percentage of all purchases made with these cards.

“The significant demand for Cre8 My Card thus far has been unexpected yet exciting, and we are thrilled to have Bank Iowa as an early adopter to share its experience firsthand,” explained Wade Arnold, CEO of T8 Webware. “Cre8 My Card gives community institutions another tool to build customer and member relationships through offering a service that enables interaction on a personal level while also establishing another touch point.”

Developed to be a full-page experience, Cre8 My Card is installed as an extension to each institution’s existing website. T8 Webware provides each bank or credit union with a specific URL that is branded with its own logo and color scheme to ensure continuity. Each Cre8 My Card design also includes the bank or credit union’s logo (or merchant logo).

About T8 Webware

T8 Webware is a strategic Web development, management and hosting firm that caters specifically to financial institutions. The company provides progressive, non-template driven websites to more than 200 banks and credit unions, all of which are mobile-enabled. T8 Webware’s philosophy is to help financial institutions leverage their most powerful marketing tool, their website, to drive new business and build an online marketing presence. Most customers experience an ROI within months because of cross sales, while Web traffic is also dramatically improved.

For more information, visit www.T8Webware.com, or call 877.884.3327.

About Bank Iowa Corporation

Bank Iowa Corporation is a privately owned bank holding company with seven independently chartered banks serving 21 communities across Iowa. With combined assets of $1 billion, each Bank Iowa location offers the services of a large financial institution while operating as a community bank in which decisions are made locally.

CONTACT:

For T8 Webware
Megan Ard, 678-781-7223

KEYWORDS:   United States  North America  Iowa

INDUSTRY KEYWORDS:   Education  Other Education  Technology  Data Management  Internet  Philanthropy  Professional Services  Banking  Finance  Communications  Marketing  Fund Raising

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