NEW YORK, Dec. 19, 2011 /PRNewswire/ -- Affinity Solutions (www.affinitysolutions.com), the leading provider of transaction-based marketing programs for financial institutions and retailers in the U.S., today announced that John Brennan has joined as Vice President, Business Development. 

Brennan brings to Affinity extensive experience in financial services, database marketing, and business development.  A 14-year veteran of Visa USA, John served as Senior Vice President, Sales and Integrated Solutions, promoting multiple Visa products, including credit card, commercial card and debit card products, for three of Visa's largest member banks: Citibank, JPMorgan Chase and Fleet. He will be tasked with maintaining and growing Affinity Solutions' leading network of over 450 national and regional financial institutions.

Most recently, Brennan was with Western Union, where he served as global key account business development leader, working with banks across the U.S. and Canada.  He has also held senior positions with Dun and Bradstreet and First Data.

"John's experience will be a great asset as we work to grow our financial institution client base by helping institutions find innovative ways to increase customer engagement, satisfaction, and retention," said Jonathan Gagliano, Executive Vice President of Strategic & Corporate Development for Affinity Solutions.

"John's knowledge of the loyalty and transaction-based marketing space will help banks drive significant new revenue streams in a responsible, relevant, and valuable way," said Jonathan Silver, President and CEO of Affinity Solutions.  "This becomes even more critical as banks respond to the pressures created by recent legislative changes."

In an effort to help financial institutions provide the right offer to the right customer at the right time through the right channel, Affinity provides marketing support for banks via email, online banking, mobile, direct mail, search, social networks, and other channels.  Affinity provides analytics-driven rewards programs to financial institutions to help them build programs that enhance their relationships with their customers, improve overall card metrics, and increase customer satisfaction and loyalty.

Affinity's latest offering , Spot ON Deals, is a sophisticated, analytics-driven daily deals platform that combines these marketing tools with consumer-facing budgeting tools that show how offers align with their purchase behavior in key spending categories, such as clothing, restaurants, grocery, travel, and automotive services.

About Affinity Solutions

Founded in 1998, Affinity Solutions manages hundreds of offline and online relationship marketing and retailer-based rewards programs.  Affinity leverages proprietary analytics applied to a range of customer data in a privacy-controlled environment, to deliver the right offers most likely to drive desirable customer behavior for its bank and retailer partners. Affinity has partnerships with over 450 national and regional banks, including Sovereign Bank, U.S. Bank, and Capital One, as well as over 25,000 retail partners.  Its innovative programs also incorporate experiential benefits and editorial content that 'delight and entertain customers before, during and after they shop', in order to drive deeper customer relationships for their partners.

SOURCE Affinity Solutions