Financial News Online reports that Citigroup [0] has plans to combine its equity and debt capital markets origination divisions into a single unit. The move follows like-minded moves by JPMorgan Chase and UBS. The point is to unlock efficiencies that might result from integrated product offerings, and to provide customers a single point of contact. Companies have increasingly diverse capital markets needs, and an integrated sell that links debts, stocks and derivatives makes a lot of sense on paper. Of course, the key here is execution, stitching together a cohesive logical pitch to customers. Some might see this as an interesting test of how well Citigroup can adapt in this new era.  

For more:
- here's the Financial News Online article [1]

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