International Equine Acquisitions Holding is currently in the process of raising $100 million for a hedge fund that will buy and breed horses, according to news reports. The timing couldn't have been much better, given that Big Brown--which the firm owns 75 percent of--just won the Kentucky Derby. The trick here is for the marketers to capitalize on all of this. Of course, a Triple Crown would be even better. You can imagine a lot of fun at the road show. Will the CEO ride in on the horse? Will everyone get roses? This would be the first hedge fund of its kind. Â
For more:
- here's the HedgeWeek article [1]