International Equine Acquisitions Holding is currently in the process of raising $100 million for a hedge fund that will buy and breed horses, according to news reports. The timing couldn't have been much better, given that Big Brown--which the firm owns 75 percent of--just won the Kentucky Derby. The trick here is for the marketers to capitalize on all of this. Of course, a Triple Crown would be even better. You can imagine a lot of fun at the road show. Will the CEO ride in on the horse? Will everyone get roses? This would be the first hedge fund of its kind.  

For more:
- here's the HedgeWeek article [1]