Introduction
In the recovering Financial Services marketplace new and existing providers are competing to grow their share of an increasingly wary and cynical customer base. Datamonitor has identified ten consumer trends that provide a vital tool for providers wanting to succeed. FS providers need to construct tailored products to meet the unique demands of consumers with different incomes.

Features and benefits
Actionable strategies for providers of a range of financial services products will help boost customer retention and increase revenue.
A global scope, with regional and country level analysis, allows for trend tracking across markets.
Highlights
Higher income consumers are looking for transparency from their FS providers; they demand to be made aware of all the details and ramifications of a product but do not want to be confused by an array of jargon and small print

Lower income consumers are more likely to have lost faith in the security and abilities of the FS community

The highest income band will be particularly receptive to ethical investment opportunities as there is little to no sacrifice in performance, which can be a deal breaker for the demanding affluent consumer.

Your key questions answered
Understand the underlying trends in income and expenditure occurring across the major economies worldwide
Discover acquisition opportunities through insight into the role of income in product holding across the major FS markets
Understand how to construct tailored product propositions attuned to different income levels